10 November 2025.
Bringing People Together to Do Good in Nature.

By Toni Finnimore, Founder of The Social Society.

At The Social Society, we believe that the best way to do good is together.

For us, volunteering isn’t about ticking a box or clocking hours; it’s about connection. Connection to place, to purpose, and to one another. We exist to make it easy and meaningful for people to give back to their communities in ways that make a real difference to both people and planet.

Across Sussex and beyond, our members gather outdoors to give back, clean, restore, and create. They lend time, skills, and care to local charities and community groups. And in the process, they find something that’s often missing from modern life: belonging.

Doing good, differently

The world of “corporate volunteering” often means guessing what help charities need, but we think there’s a better way.

Instead of guessing, we ask. We listen. And we design volunteering and event days around what’s genuinely useful. That might mean connecting a team of marketers with a small coastal charity that needs digital support, or matching creative professionals with youth arts groups to help build confidence and new skills.

Our volunteering model focuses on what’s needed most: time, skills, and human energy. Because when we give in the right way, everyone benefits: charities are strengthened, communities are supported, and people leave feeling more connected than when they arrived.

It’s volunteering with heart, guided by real need.

Curated experiences that connect people and place

Every event we run, from small volunteer days to our signature summer Festival Team Days, is designed with people and nature in mind.

Our team days are more than just away days; they’re immersive experiences. They might include a morning restoring a woodland path, followed by a mycelium talk led by local experts, followed by long table dining or an afternoon of creative reflection through poetry, art, or music in the open air.

You might find youth theatre performances among the trees, local artists turning seaweed into paint, or teams sharing stories around a campfire after a day of doing good.

Every element is carefully woven together to nurture community spirit and highlight the interconnectedness between people and the natural world. It’s where environmental restoration meets creative expression and where everyone involved leaves a little lighter, a little prouder, and a lot more connected.

Nature as our common ground

Nature has an extraordinary ability to bring people together. Out in the open, roles and job titles fall away. Conversations come easily. Laughter fills the gaps. People who may never have crossed paths in daily life suddenly find common ground.

In a world where loneliness and disconnection are rising, these simple moments matter. Spending time outdoors doing good for others doesn’t just help nature thrive it helps us thrive too.

There’s science to back it up: time spent in green or blue spaces reduces stress, boosts mood, and increases feelings of belonging. But we don’t need research to know that. We see it on people’s faces the calm, the pride, the big old smiles.

Giving back to the communities that give to us

Our work is built around a simple truth: community and nature sustain us every day. So, it’s only right that we sustain them in return.

Each of our projects supports local charities, grassroots groups, and environmental causes doing the hard work year-round. We’re proud to help amplify their impact not just through volunteering or one-off gestures, but by showing up, listening, and collaborating.

And we do it in a way that feels human, mixing care with creativity, and purpose with play.

Because making a difference doesn’t have to mean giving up your weekend or burning out in the process. It can mean joining a few hours of laughter-filled work outside, learning something new, meeting new people, and going home with that rare, quiet satisfaction that you’ve done something that matters.

Why it matters

The Social Society began with a simple idea: that the act of giving your time, your skills, your presence could be joyful, easy, and accessible for everyone.

Since then, we’ve grown into a nationwide community of people redefining what volunteering looks like. We’ve seen strangers become friends, communities come back to life, and people rediscover purpose through giving back to nature and the places they love.

Because doing good in nature isn’t just about restoration, it’s about renewal. When we care for our coastlines, our green spaces, and our local charities, we’re also caring for ourselves.

And when people come together with open hearts and a shared goal, that’s when real change happens.

If you’d like to experience it for yourself, get in touch
Find your next volunteering day or team event at The Social Society and be part of something that’s good for people, good for place, and good for the planet.

Thank you Toni for everything you are doing to help people with their connection to nature. Our next blog will be written by Ella
Garrud
, Coastal Communities Officer, Sussex Wildlife Trust.